Free Prize Inside!
Penguin Books 2005
Cena: 2.80 €
Jazyk: anglicky ISBN - 0-14101-971-9, (stav A), brož.
|Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.|
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?
Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.
You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.
We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.
Hmotnosť: 0.178 kg rozmer: 19.7 cm x 13.3 cm
Hmotnosť: 0.7 kg rozmer: 28 cm x 21.5 cm
Hmotnosť: 1.09 kg rozmer: 29.1 cm x 21.8 cm
Cena: 4.50 €
Jazyk: anglicky ISBN - 978-0-00-725082-0, (stav A), viaz.
|Descending into darkness, about to be overwhelmed by evil, those people still free are powerless to stop the coming dawn of a savage new world, while Richard faces the guilt of knowing that he must let it happen. Alone, he must bear the weight of a sin he dare not confess to the one person he loves…and has lost.|
Join Richard and Kahlan in the concluding novel of one of the most remarkable and memorable journeys ever written. It started with one rule, and will end with the rule of all rules, the rule unwritten, the rule unspoken since the dawn of history.
When next the sun rises, the world will be forever changed.
Hmotnosť: 0.888 kg rozmer: 27.1 cm x 18.9 cm
Hmotnosť: 0.226 kg rozmer: 20.1 cm x 12.9 cm
The Lying Days
Cena: 1.25 €
Jazyk: anglicky ISBN - 0-86068-313-3, (stav A), brož.
|About the Book: The Lying Days Nadine Gordimer s first novel, published in 1953, tells the story of Helen Shaw, daughter of white middle-class parents in a small gold-mining town in South Africa. As Helen comes of age, so does her awareness grow of the African life around her. Her involvement, as a bohemian student, with young blacks leads her into complex relationships of emotion and action in a culture of dissension. About the Author: Nadine Gordimer Nadine Gordimer was born in Springs, in South Africa in 1923. She was educated at a convent school and spent a year at Witwaterstrand University. Since then, her life has been devoted to her writing. Her first novel, The Lying Days (1953), was based largely on her own life and set in her home town. In 1974, her novel The Conservationist, was joint winner of the Booker Prize for Fiction. Nadine Gordimer has been awarded fifteen honorary degrees from universities in USA, Belgium, South Africa, and from York, Oxford and Cambridge Universities. She was made a Commandeur de l Ordre des Arts et des Lettres, and was judge of the Man Booker International Prize in 2007. She was also a founder of the Congress of South African Writers. In 1991 she was awarded the Nobel Prize for Literature, and in 2007, the Chevalier de la Legion d Honneur.|
Hmotnosť: 0.286 kg rozmer: 20.6 cm x 13.4 cm
Hmotnosť: 0.57 kg rozmer: 25 cm x 18.5 cm
Hmotnosť: 1.27 kg rozmer: 25.2 cm x 21.3 cm
Hmotnosť: 0.39 kg rozmer: 14 cm x 22 cm
Gordon Terrence W.|
Saussure for Beginners
Comic Book 1996
Cena: 1.22 €
Jazyk: anglicky (stav A), brož.
|A concise, accessible introduction to the great linguist who shaped the study of language for the 20th century, "Saussure for Beginners" puts the challenging ideas of Ferdinand de Saussure (1857-1913) into clear and illuminating terms, focusing on the unifying principles of his teachings and showing how his thoughts on linguistics migrated to anthropology.|
Ferdinand de Saussure s work is so powerful that it not only redefined modern linguistics, it also opened our minds to new ways of approaching anthropology, literary criticism, and psychoanalysis. Saussure felt that 19th century linguistics avoided hard questions about what language is and how it works. By 1911, he had taught a general linguistics course only three times. Upon his death, however, his students were so inspired by his teachings that they published them as the "Course in General Linguistics."
"Saussure For Beginners" takes you through this course, points out the unifying principles, and shows how these ideas migrated from linguistics to other subjects.
Hmotnosť: 0.24 kg rozmer: 22.3 cm x 14.9 cm
Hmotnosť: 0.204 kg rozmer: 17.9 cm x 11 cm
Graedel E.T. - Crutzen J.Paul|
W.H.Freeman and Company 1993
Cena: 3.90 €
Jazyk: anglicky ISBN - 0-7167-2332-8, (stav A), brož.
|This text provides current, comprehensive coverage of the Earth and its atmosphere as a system. It is a textbook bringing together this complex, diverse, and developing body of knowledge. Graedel and Crutzen examine the process of global change within a broad historical perspective, and offer an account of the physics and chemistry of Earth and its atmosphere, one that underlines the importance of the interactions among biological, physical, chemical, and social processes. Their analysis encompasses ozone holes, air quality, chemical trace species budgets, techniques for climate modelling, and the maintenance of a sustainable biosphere. This text is ideal for students on courses in Earth system science, global change science, atmospheric chemistry, or climate change, and as a supplementary text for those in ecology or meteorology.|
Hmotnosť: 0.98 kg rozmer: 26.3 cm x 21.8 cm
Bandit Roads - Into the Lawless Heart of Mexico
Little Brown 2008
Cena: 2.14 €
Jazyk: anglicky ISBN - 978-0-316-72936-9, (stav A), viaz.
|There are many ways to die in the Sierra Madre, a notorious nine-hundred-mile mountain range in northern Mexico where AK-47s are fetish objects, the law is almost non-existent and power lies in the hands of brutal drug mafias. Thousands of tons of opium and marijuana are produced there every year. Richard Grant thought it would be a good idea to travel the length of the Sierra Madre and write a book about it.|
He was warned before he left that he would be killed. But driven by what he calls an unfortunate fascination for this mysterious region, Grant sets off anyway. In a remarkable piece of investigative writing, he evokes a sinister, surreal landscape of lonely mesas, canyons sometimes deeper than the Grand Canyon, hostile villages and an outlaw culture where homicide is the most common cause of death and grandmothers sell cocaine. Finally his luck runs out and he finds himself fleeing for his life, pursued by men who would murder a stranger in their territory to please the trigger finger .
Hmotnosť: 0.47 kg rozmer: 23.6 cm x 14.9 cm
Hmotnosť: 0.19 kg rozmer: 21 cm x 14.5 cm
Hmotnosť: 0.274 kg rozmer: 20 cm x 13.4 cm
Hmotnosť: 0.292 kg rozmer: 19.3 cm x 12.7 cm
Hmotnosť: 0.394 kg rozmer: 22.1 cm x 17.6 cm
Grimwood Courtenay Jon|
Cena: 2.60 €
Jazyk: anglicky ISBN - 978-0-575-08370-7, (stav A), brož.
|Part mystery, part speculative fiction, and wholly unforgettable, Jon Courtenay Grimwood’s celebrated Arabesk series portrays the dark, hard-boiled story of a man out to prove his innocence in an alternate world where the facts aren’t always the same as the truth . . . and murder isn’t the worst that can happen.|
It’s a twenty-first century hauntingly familiar—and yet startlingly different from our own. Here the United States brokered a deal that ended World War I, and the Ottoman Empire never collapsed. And lording it over all sits the complex, seductive, and bloodthirsty North African metropolis of El Iskandryia. Almost nothing is what it seems to be in El Isk, and Ashraf Bey is no exception.
Neither the rich Ottoman aristocrat everyone thinks he is, nor the minor street criminal once shipped off to prison when he fell foul of his Chinese Triad employers–the fact is that Raf has as little idea who he is as anyone else.
With few clues and no money, all Raf has is a surname hinting at noble heritage and an arranged marriage to a woman who hates him. But nothing Ashraf al Mansur learns about himself is as unexpected—or as terrifying—as the brutal murder he’s accused of committing. Now, as a hunted man with the welfare of a precocious young girl in his irresponsible hands, Raf must race after a killer through an unforgiving city as foreign to him as the truth he ll uncover about himself.
Hmotnosť: 0.244 kg rozmer: 20.1 cm x 13.8 cm
Hmotnosť: 0.672 kg rozmer: 24.9 cm x 17.9 cm
Hmotnosť: 0.41 kg rozmer: 20.5 cm x 16 cm